Pinterest Predicts- Trends to Guide Your Advertising in the New Year

Happy New Year!

2024 presents an opportunity for businesses to utilize the most recent Pinterest Predicts: trends report in their advertising strategies. By staying updated with the latest Pinterest advertising trends and implementing innovative strategies, brands can elevate their presence and outshine the competition. With over 445 million monthly active users, Pinterest offers a global audience to drive conversions. We will explore the most important Pinterest statistics and trends for 2024, providing actionable insights for advertisers.

Pinterest is revolutionizing the way brands connect with consumers, by providing personalized experiences that are both visually stunning and highly effective. Your business should be advertising on Pinterest’s versatile platform.

Key Takeaways:

• Utilizing Pinterest trends in your advertising strategy can give your brand a competitive edge.

• Pinterest has over 445 million monthly active users, making it a highly engaged platform.

• Understanding the latest Pinterest statistics and trends is essential for developing successful advertising strategies.

• Pinterest trends can potentially drive significant conversions and reach a diverse global audience.

• Stay tuned for the upcoming sections where we will delve into specific Pinterest beauty, fashion, well-being, and emerging trends.

General Pinterest Statistics

Pinterest has positioned itself as the 14th largest social network globally, ranking above popular platforms such as Twitter and Reddit. With a massive user base of 445 million monthly active users, Pinterest continues to experience consistent growth and attract a diverse international audience.

While the platform has witnessed a slight decline in its user base specifically in the U.S. and Canada, it has managed to achieve an 8% increase in total revenue during Q3 2022. The commitment of Pinterest towards diversity and inclusivity is evident in its workforce, with 51% of employees being women. Furthermore, Pinterest has set a goal of increasing the representation of underrepresented races and ethnicities to 20% by 2025.

These general Pinterest statistics demonstrate the platform's upward trajectory and its dedication to fostering an inclusive environment for its users and employees alike.

Key Pinterest Statistics

Pinterest User Statistics

Pinterest has become a popular platform with a diverse user base, attracting individuals from various demographics and interests. Understanding Pinterest user statistics is crucial for developing an effective Pinterest marketing strategy that resonates with the platform's audience. Let's explore some key statistics that shed light on Pinterest's user demographics and behavior.

Pinterest User Demographics

When it comes to Pinterest's user base, women dominate the platform, representing over 60% of the global audience. However, Pinterest has witnessed significant growth in other demographics as well. Gen Z and men have emerged as the fastest-growing groups on the platform, with both experiencing a 40% increase in usage. This indicates that Pinterest is expanding its reach beyond its traditional female user base, making it a valuable platform for businesses targeting diverse audiences. Additionally, women aged 25-34 make up 29.1% of Pinterest's ad audience, showcasing the platform's appeal to this age group.

User Engagement and Behavior

Pinterest users exhibit high levels of engagement and actively participate in planning their purchases. According to statistics, 85.9% of Pinterest users also use Instagram, highlighting their active presence across multiple platforms. Furthermore, approximately 60% of Pinterest users rely on the platform to plan their purchases, emphasizing its influence on consumer behavior.

Here's a visual representation of these Pinterest user statistics:

These user statistics highlight the appeal and diverse nature of Pinterest's audience. By understanding these trends and leveraging them in your Pinterest marketing strategy, you can effectively reach and engage with your target audience on this popular visual discovery platform.

Pinterest Usage Statistics

When it comes to using Pinterest, mobile devices take the lead, with 82% of users accessing the platform through their smartphones. This mobile-centric trend reflects the convenience and accessibility of Pinterest's features on the go. It's clear that Pinterest users are eager to engage with the platform, as the average user spends 27 minutes per session exploring content and discovering new possibilities.

But it doesn't stop there—Pinterest is not just a source of inspiration; it's also a powerful tool for ecommerce. A staggering 80% of users report that they have found new products through Pinterest, highlighting the platform's ability to facilitate product discovery and influence purchasing decisions. Moreover, 77% of users reveal that they actively use Pinterest to plan their purchases, relying on the platform to assist them in their shopping journeys.

With these usage statistics in mind, it's clear that Pinterest plays a significant role as both a source of inspiration and a catalyst for consumer behavior. Whether users are seeking visual inspiration or actively searching for products, Pinterest offers a unique opportunity for businesses to reach their target audience and drive conversions.

Pinterest Beauty Trends

In 2024, Pinterest is witnessing several beauty trends that brands can leverage in their advertising strategies. The rise of aquamarine makeup, blue eyeshadow, and light blue prom makeup indicates the popularity of vibrant and bold looks. Body care is also gaining traction, with trends such as sunscreen usage and body skincare routines seeing significant growth. The emphasis on big, bold, and bouncy hairstyles and sculptural jewelry suggests a shift towards more expressive and playful beauty looks.

These Pinterest beauty trends provide valuable insights for brands looking to tap into the beauty market.

Pinterest Fashion Trends

In the ever-evolving world of fashion, Pinterest serves as a source of inspiration for trendsetters and style enthusiasts. As we look ahead to 2024, several fashion trends on Pinterest are capturing the attention of users worldwide. Let's explore some of the exciting and influential fashion trends expected to dominate Pinterest in the coming year.

Bows: A Stylish Statement

Bows have emerged as a prominent fashion trend on Pinterest. From dresses to accessories and even hairstyles, bows are taking center stage. Fashion-forward individuals are incorporating bows into their outfits, using them as a playful and feminine detail. Whether adorning a blouse, belt, or shoes, bows offer a stylish statement that adds an element of charm to any ensemble.

The Rise of "Grandpa Core"

A trend that is set to gain traction among both Gen Z and Boomers is the "grandpa core." This fashion movement is characterized by retro streetwear and personalized clothing choices. Nostalgia takes the spotlight as fashion enthusiasts embrace vintage-inspired looks, lending a sense of authenticity and individuality to their outfits. Expect to see retro sneakers, oversized blazers, and classic accessories as key elements of this trend.

The Allure of Western Gothic

A unique and moody fashion trend gaining popularity on Pinterest is the Western gothic aesthetic. This style encompasses vintage Americana with dark hues, combining rustic elements with a touch of mystery. Western-inspired clothing, such as cowboy boots, denim jackets, and fringe details, blend seamlessly with gothic influences, creating an intriguing fusion. For brands looking to tap into a distinctive and edgy style, the Western gothic trend offers an exciting opportunity.

These Pinterest fashion trends highlight the diversity and creativity within the fashion industry. From bows to "grandpa core," kitchen decor to Western gothic aesthetics, and coffee station styling, there's a trend for every style enthusiast. By staying attuned to these emerging fashion movements, advertisers can connect with their target audience and leverage the power of Pinterest in their fashion advertising strategies.

Well-being Trends on Pinterest

Pinterest users are increasingly interested in well-being and self-care. The platform serves as a hub for users seeking inspiration and ideas to enhance their overall well-being. From conversations that foster deeper connections to hobbies that promote an active lifestyle, Pinterest wellness trends for 2024 offer valuable insights into the evolving interests and priorities of Pinterest users. Brands can tap into these trends to align their advertising strategies and effectively engage with their target audience.

One notable trend on Pinterest is the rise of significant conversations. Users are seeking meaningful and authentic interactions, reflecting a desire for deeper connections and emotional intimacy. This provides an opportunity for brands to create content that fosters dialogue and resonates with users who value genuine connections.

Well-being extends to hobbies and interests as well. Pinterest users are embracing activities that promote an active lifestyle and encourage unique aesthetics. Hobbies such as badminton and interests like jellyfish-inspired aesthetics showcase a focus on staying active and embracing creativity. Additionally, there is a growing emphasis on upcycling and sustainability, indicating a commitment to environmental well-being.

"The rise of hobbies like pickleball and interests such as jellyfish-inspired aesthetics on Pinterest demonstrates the platform's role in inspiring users to embrace an active lifestyle and promote sustainability." - Pinterest Trends Analyst

By understanding and leveraging these well-being trends on Pinterest, brands can connect with users who prioritize self-care and holistic wellness. Incorporating these trends into advertising strategies can help brands resonate with their target audience and drive engagement and conversions.

Emerging Trends on Pinterest: What the Numbers Say

The data from Pinterest provides valuable insights into the emerging trends that are expected to shape the platform in 2024. By understanding these trends, marketers can stay ahead of the curve and create advertising strategies that resonate with the platform's users. Here are some key statistics and trends:

Rapid Takeoff and Longevity

According to Pinterest, trends on the platform take off 20% faster than trends on other platforms. This presents a unique advantage for marketers, allowing them to identify and capitalize on emerging trends at an early stage. Additionally, these trends sustain 21% longer than other online trends, offering a long-term investment in cultural relevance and visibility.

The Rise of DIY

One prominent trend on Pinterest is the rise of do-it-yourself (DIY) content. Users are increasingly interested in creative and sustainable activities, making DIY projects highly popular. Jelly-inspired aesthetics and upcycling, for example, have gained significant traction among Pinterest users, reflecting their growing interest in creativity and sustainability.

Shaping Cultural Conversations

Pinterest plays a vital role in shaping cultural conversations and influencing user behavior. The platform's emerging trends reflect the interests, values, and aspirations of its diverse user base. By monitoring and leveraging these trends, advertisers can design campaigns that align with the cultural zeitgeist and effectively engage with their target audience.

Stay tuned for updates on the emerging trends and insights that Pinterest reveals for 2024. Understanding these trends will empower marketers to craft advertising strategies that resonate with Pinterest users and drive meaningful results.

Conclusion

In conclusion, utilizing Pinterest for advertising can be a game-changer for businesses. With its expansive user base, high engagement rates, and significant influence on consumer behavior, Pinterest offers a unique platform for reaching and connecting with a diverse audience. By staying up to date with the latest Pinterest statistics and trends, brands can develop innovative advertising strategies that resonate with Pinterest users and drive meaningful results.

Pinterest advertising strategy involves tapping into the platform's popular beauty and fashion trends, which provide valuable insights into consumer preferences. From aquamarine makeup to personalized retro streetwear, there are ample opportunities for brands to showcase their products and capture the attention of their target audience. Additionally, aligning with emerging well-being and cultural shifts can further enhance advertising effectiveness on Pinterest.

Adopting a Pinterest advertising strategy means positioning your brand for success by leveraging the power of this influential search engine. With its ability to inspire, engage, and drive consumer behavior, Pinterest is an essential tool for advertisers in 2024 and beyond. By utilizing Pinterest for advertising, businesses can connect with their target audience, increase brand visibility, and ultimately achieve their advertising goals.

Reach out to start your next Pinterest advertising campaign!

Source Links

• https://blog.hootsuite.com/pinterest-statistics-for-business/

• https://circleboom.com/blog/pinterest-trends-and-predictions-2024/

• https://medium.com/@dplayer/20-essential-pinterest-statistics-every-marketer-should-know-in-2024-363881e1f976