How Small Businesses Can Nail Their Advertising Strategies
When it comes to running a small business, advertising is like the shining knight who rides in to save the day. In today's highly competitive market, effective advertising can be the difference between thriving and barely surviving.
The Intersection of Ikigai and Advertising in 2023: Purpose-Based Advertising
Ikigai is a Japanese concept, simply explained as the joy of doing what you love and fulfilling your purpose. If we can experience that pure joy for even a moment it can drive us to accomplish our greatness. In advertising, we hope to express and share that joy with our ideal clients.